UM PLATFORM
A multi-tenant operating system connecting client management, AI planning, payments, content, communication, analytics, and white-label apps.
Visit live websiteProduct overview
- Industry
- Vertical SaaS & white-label mobile infrastructure
- Audience
- Online coaches, personal trainers, teams, and established wellness brands.
- Business objective
- Give service businesses the infrastructure to operate, differentiate, and scale without stitching together generic tools.
Our work
- Product Strategy
- SaaS Architecture
- AI Product
- UX/UI
- Web + Mobile Engineering
Technology + delivery
- Multi-tenant SaaS
- AI Workflows
- Payments
- White-label Mobile
Branding scope
Branding is not claimed within the stated project scope
Where the work began
UM is the clearest proof of VibeTech as a software product company. It serves operators and their customers through two connected surfaces, supports branded tenant applications, and combines commercial, operational, content, and AI workflows in one platform.
Coaches were managing payments, plans, follow-up, content, and conversations across disconnected tools.
A feature bundle without operational coherence would move the same chaos into another interface.
Model the complete operating journey from payment to the next progress review, with a coach dashboard and branded customer apps sharing one platform.
The disciplines assembled around the decision
Product strategy · SaaS architecture · AI workflows · UX/UI · Web + mobile engineering
Product anatomy
How the business decision became an experience, a delivery system, and proof you can inspect.
Depth is not a screen count. It is the connection between the decision and every surface shipped.
Business logic
Give service businesses the infrastructure to operate, differentiate, and scale without stitching together generic tools.
- Vertical SaaS & white-label mobile infrastructure
- Online coaches, personal trainers, teams, and established wellness brands.
Experience logic
Model the complete operating journey from payment to the next progress review, with a coach dashboard and branded customer apps sharing one platform.
- Multi-tenant product architecture
- Operator + customer surfaces
- AI inside bounded workflows
- Branded mobile infrastructure
Delivery system
Product strategy · SaaS architecture · AI workflows · UX/UI · Web + mobile engineering
- Product Strategy
- SaaS Architecture
- AI Product
- UX/UI
- Web + Mobile Engineering
- Multi-tenant SaaS
- AI Workflows
Inspectable proof
Operational dashboard · AI nutrition and workout planning · Subscriptions and revenue workflows · Academy and growth tools · White-label application delivery
- Operational dashboard
- AI nutrition and workout planning
- Subscriptions and revenue workflows
- Academy and growth tools
- White-label application delivery
What shipped
- 01
Operational dashboard
- 02
AI nutrition and workout planning
- 03
Subscriptions and revenue workflows
- 04
Academy and growth tools
- 05
White-label application delivery
The delivery story across screens
Real interfaces showing how the product moves from promise to use, conversion, and operation.
Desktop experience
The primary journey as customers experience it on a full screen.
Mobile experience
The same product reframed for touch, focus, and everyday use.
UM Fitness
The mobile experience connected to UM Platform for plans, tracking, progress, and customer communication.
