OMAR HORANY
A product-led coaching website that earns trust through useful tools, structured education, and a connected application.
Visit live websiteProduct overview
- Industry
- Education, coaching & digital tools
- Audience
- Self-directed users researching training, nutrition, and coaching support.
- Business objective
- Turn expertise into discoverable utility and qualified applications.
Our work
- Product Strategy
- UX/UI
- Website
- Mobile App
- Content Architecture
Technology + delivery
- Next.js
- Interactive Tools
- Mobile Application
Branding scope
Branding is not claimed within the stated project scope
Where the work began
Instead of relying on a single sales page, the platform creates multiple proof paths: programs explain the offer, tools deliver immediate utility, articles demonstrate expertise, and the application carries the relationship forward.
A knowledge-led service needed to prove usefulness before asking for commitment.
A purely promotional site would underuse the coach's expertise and weaken organic discovery.
Build the acquisition system around programs, interactive tools, educational content, and a focused application flow.
The disciplines assembled around the decision
Product strategy · UX/UI · Content architecture · Web + mobile engineering
Product anatomy
How the business decision became an experience, a delivery system, and proof you can inspect.
Depth is not a screen count. It is the connection between the decision and every surface shipped.
Business logic
Turn expertise into discoverable utility and qualified applications.
- Education, coaching & digital tools
- Self-directed users researching training, nutrition, and coaching support.
Experience logic
Build the acquisition system around programs, interactive tools, educational content, and a focused application flow.
- Utility before conversion
- Education as product proof
- Multiple acquisition routes
Delivery system
Product strategy · UX/UI · Content architecture · Web + mobile engineering
- Product Strategy
- UX/UI
- Website
- Mobile App
- Content Architecture
- Next.js
- Interactive Tools
Inspectable proof
Program comparison · Interactive tools · SEO-ready article system · Application conversion path
- Program comparison
- Interactive tools
- SEO-ready article system
- Application conversion path
What shipped
- 01
Program comparison
- 02
Interactive tools
- 03
SEO-ready article system
- 04
Application conversion path
The delivery story across screens
Real interfaces showing how the product moves from promise to use, conversion, and operation.
Desktop experience
The primary journey as customers experience it on a full screen.
Mobile experience
The same product reframed for touch, focus, and everyday use.
Omar Horany
A connected coaching app for workouts, nutrition, progress, and direct support.
