Why should business development begin before the MVP?
A product does not invent its own route to market. Customer, value, revenue, and channel must become testable assumptions.
A product does not invent its own route to market. Customer, value, revenue, and channel must become testable assumptions.
Map the buying decision
Before defining features, identify who decides, who uses the product, and what change deserves real payment or commitment. In B2B products, the user and buyer are often different people.
Test the route to market
A channel is not a post-launch task. Interviews, a clear offer page, a bounded sales experiment, or a potential distribution partner can reveal whether customers are reachable and whether the route is credible.
Connect learning to scope
Every market experiment should change a product, pricing, message, or audience decision. Business development belongs inside company building, well before the code is complete.